Well, they are better than the logo...

We have Olympic mascots!

...

We aren't even trying, are we? Well, so long as Boris is still Mayor he will make a good unofficial mascot. Don't let me down, London!

Actually, I did get won over by their really sweet origin video.

The opening ceremony is going to be endearingly rubbish in that special British way, I can tell. But then I suppose the only way to follow China's frighteningly coordinated show of impressiveness is to not even try.